About Us
We are proud of the fact that our entire business was a bootstrapped start-up that has evolved into an A+ rated multi-national. In fact, so humble were our beginnings that our first switch was located in one of our Partner’s parents’ basement! As we grow from strength to strength, we remain as committed as ever to pushing technological boundaries as we proudly continue to serve our Partners, employees, community and, of course, you, our valued customers.

Mamoon Rashid

President and CEO
Mr. Rashid is an Engineering graduate of the University of Waterloo, in Waterloo, Ontario. He is a co-founder of Telcan in 1997, and Callture in 2004. Mr. Rashid has over 15 years experience in the IT and automotive industries. Before becoming President of Callture in 2004, he occupied the position of Director of Engineering of Callture Inc. since 1997. During that period, Mr. Rashid led the engineering team at Callture in building the proprietary platform and developing the complete IT infrastructure, which Callture uses today. As leader of Callture, Mr. Rashid ensures the company continues to grow financially and technologically. Mr. Rashid directs and compensates employees for making clients happy, which results in innovative technology development and financial prosperity.

Siva Sanmuga

Vice President – Retail Services Unit
Mr. Sanmuga is also an Engineering graduate of the University of Waterloo with a Master degree in Systems Design. He co-founded Telcan in 1997, and Callture in 2004. Mr. Sanmuga has over 10 years experience in Management and Finances. He previously occupied the position of Director of Finances at Callture, where he managed the development of many important projects, including the complete development of Callture’s CRM system and financial infrastructure. Since his new position at Callture, Mr. Sanmuga has helped his unit successfully launch new value-added services to the North American market. At the same time, Mr. Sanmuga dedicates several weekly hours as a volunteer to charitable causes.

Anton Mendoza

Vice President – Platform Outsourcing Solutions Unit
Mr. Mendoza is also an Engineering graduate of the University of Waterloo. As a co-founder of Telcan in 1997, and Callture in 2004, he has over 10 years experience in the telecommunications sector, with focus in the international long distance market and IP telephony platform solutions. As an international traveler, he has seen first hand all regulatory and technology changes around the world, from the legacy systems to the latest IP technology. He continues directing his unit to help customers succeed in delivering voice applications to their users.

Michael Herter

Vice President – Channel Sales
Mr. Herter is an ardent technology fan and self proclaimed “geek”. If it’s electronic-beeps, blinks and or makes noise he has either purchased or plans to purchase it. In addition to his large family, his passions include sports: US professional football (Patriots and Giants), Baseball (Red Sox), Basketball (Celtics), Hockey (Bruins and Devils), Soccer and home renovation projects. He came to Callture after a 9 year career at Fonality Inc, serving in multiple senior sales/channel sales roles. He’s a 20+ year technology industry veteran having held numerous strategic direct and channel sales positions with notable organizations such as Merisel Inc. and Lucent Technologies. Additionally he has also held various Senior Level Channel Sales/Direct Sales roles for notable startups such as Vitts Networks, New World Technologies and has actively been used in project based consulting roles concerning channel development, channel creation and sales processes. He has guest lectured on sales and marketing topics at area colleges and has been a key presenter at numerous technical seminars and vendor shows throughout the country. Michael loves the notion of business building through sales processes; in particular, building and growing channel focused enterprises. He believes that the best sales results come from organizations that build solid relationships- that are earned over time (some of his channel partners have been with him for a decade or more). He has a B.S. in Economics with a Minor in Marketing from Fitchburg State University. He is a founding father of Sigma Pi National Fraternity, Eta Tau Chapter and currently is serving a two year term on the Alumni Advisory Council. Linked in Profile: https://www.linkedin.com/pub/michael-herter/0/16b/b90
Callture runs two business units: the Retail Services Unit and the Platform Outsourcing Solutions Unit. The Retail Unit provides value-added voice services to businesses and consumers. Business services include its signature Cloud based business phone service with its business-class features. Other business services include enhanced toll free service, virtual international phone numbers, prepaid long distance and click-to-talk service. Consumer services include unlimited long distance, calling cards and pc2phone service. All Callture services include a user friendly online portal with automated order processing. Callture´s Retail Unit has also developed an online affiliate program with instant sign up and reoccurring commissions for life. The Platform Outsourcing Unit offers end-to-end Telecom outsourcing solutions for entrepreneurs around the world. Callture´s web-based platform contains proprietary software 10 years in the making. Callture offers a wholesale model, where clients concentrate on pricing, distributing and selling their own private label products and services; and leave all the technical and provisioning aspects to us. Callture´s on-demand model makes it a necessity to help clients grow their volume and succeed in minimum time.